To understand on what step of improvement now are Russian WAP, it is enough to recollect the core 90o years within a Runet: "natural " isolated sites, a uncertain listeners of guests , a bumpy gain of visitings plus absence of understanding since with the help fresh iaaeeiiai the instrument it is possible to do(compose ) money.

because such makeup WAP now does not exist, and absence of a netting -like web conducts to to subscribers are lost between isolated sites. within fact often the most , what address are celebrated by subscribers are a wap-site of the operative which, within turn, does not rush to place links to foreign assets . Additional convolution is fashioned with map-sense - to the everyday subscriber regularly not plain as it is probable to enter the address of this or that page.

Nevertheless already nowadays becomes apparent , that WAP costs(stands) on a doorsill of fast development: operators cellular include realized, to WAP - perspective examine from the point of view of extraction of the yield , and formulate significant pains promotion of the specified service amid subscribers.

accordingly , today all operators of " the big three " contain started army aaoiiaoe?aneeoc adjustments of phones of subscribers, cover considerably expanded functionality of the sites, include started colleague programs. The proceeding signal of replacements of old phones on new also positively affects prospect ?oAAIa: basically all novel phones without problems can display still most "iaai?i?aiiua" pages AAI.

We count, to already today it is necessary to pay the most unswerving attention to this media the waterway who within cost face for the present not too cherished (expensive), and on effectiveness counting leading one booklover appears above, than in the Internet (ordinary CTR is equal a Runet of 1-2 % but in WAP he makes record 5-7 %).

The explanation inactive time - in WAP for the present is not adequate this trend of a content, and to consumer WAP all is grippingly , that is. also recently WAP became additional accessible and it is interesting to the customer at the expense of introduction by operators of high-speed technologies of figures transfer - GPRS with EDGE, with also expansions of opportunities and functions of phones - maintain of the perspective orthodox WAP 2.0, executed on which pages on ooieoeiiaeo plus to appearance do not differ roughly from qualitative WEB-pages.

by growth of opportunities WAP will indisputably grow his(its) charge and plea as marketing platform, equally banner networks and publicity ieiuaaeeia?ioo the winning procession on WAP.

For example, already do(compose ) counters of attendance of aai-sites by analogy to counters for websites which can procure into relation not merely a environmental presence(sentence ) of users, but also name (determine) models of phones of guests of a site. hence owners of banner networks and counters can represent a shared - demographic portrait of the listeners precisely sufficient . Similar through WEB into the representation count also efficiency of advertising.

Why brands must pay interest to marketing in a network, therefore to compose its(her) current in the general(general ) strategy?

initial , the roads of a brand by clients is much other dense with easier, than in net . Second, the mobile Internet allows to spend private dialogue with the buyer one - ia-iaei. Thirdly, movable phones frequently are the most close personal campaign which are always intriguing place near to the owner to allows "near introduce" a brand inside consciousness of the user .

If near list(move ) all return of WAP-publicity in the form of the catalog the next will circle out:

   1.

      WAP - advertising allows to incarcerate an addressees new to the advertizer, added extensive: the level of penetration Internet in Russia makes 13 % but mobile communication(relation ) in broad-scale use other than 80 % of the populace .

   2.

      Advertising on WAP-pages is more significant : even during a system of the text connection she borrows(occupies) 10-20 % of the television .

   3.

      Advertising into WAP is completely interactive - after viewing publicity and the clique on a streamer the subscriber at once gets on a WAP-place where online can help with a brand into a kind . Simultaneously through it we receive the information on region of the subscriber and his(its) replica of handset so, we can make his(its) public - demographic portrait during part.

   4.

      By virtue of restriction of number (amount) of the places , she is not so persuasive, because in network and, so , CTR for advertising during WAP force be superior WEB than analogues.

   5.

      Audience WAP, by virtue of absence important eiioaioiiai fillings WAP, differs a tall involvement into service.

   6.

      WAP still remains "doll " for group open to all novel and organized to research . From this point of view the audience is a abundant field for a conclusion new stamps, sustain of pictures and audionovelties, to acquaintance of consumers to innovative technologies.

into spite of the detail that WAP-promotion only starts to enter into our life, the volume of this bazaar is not too little . Under forecasts, inside 2006 only inside the Western Europe development of bazaar WAP - advertising up to 12 billion dollars is expected.

on present inside WAP exists 2 great (wap.1mbn.ru and banners.su) with a petite fine aaiia?iiaiaiiuo networks. some months previously the corporation " A1: the foremost alternative contented - bringer " has through the resolution on acquire in the property and the additional promotion of a system wap.1mbn.ru. since has revealed our succinct research, the given road has mammoth potential and we are going near use it(him) on " the full spiral ".

To empathize at what stage of development now are Russian WAP, it is adequate to recollect the center 90o years inside a Runet: "uncultivated " isolated sites, a uncertain addressees of company , a coarse gain of visitings and absence of understanding as with the help original iaaeeiiai the means it is possible to do(compose ) money.

because such composition WAP now does not exist, and absence of a trap -approximating web conducts to that subscribers are lost between isolated sites. during fact regularly the greatest , what address are acknowledged by subscribers are a wap-site of the hand which, within turn, does not scurry to place links to foreign funds . Additional intricacy is formed with course-intrigues - to the normal subscriber normally not obvious as it is promising to enter the address of this or that page.

nonetheless already today becomes understandable , that WAP costs(stands) on a sill of brisk development: operators cellular contain realized, that WAP - perspective tune from the point of view of extraction of the takings , and compose significant efforts promotion of the prearranged service amid subscribers.

thus , today all operators of " the big three " comprise started military aaoiiaoe?aneeoc adjustments of phones of subscribers, enclose considerably delayed functionality of the sites, encompass started co-employee programs. The proceeding signal of replacements of old phones on new also positively affects prospect ?oAAIa: basically all fresh phones without problems can display still most "iaai?i?aiiua" pages AAI.

We count, that already today it is necessary to pay the most dedicated attention to this media the conduit who during cost face for the present not too precious (expensive), with on efficiency counting leading one booklover appears above, than in the Internet (usual CTR is equal a Runet of 1-2 % while in WAP he makes record 5-7 %).

The explanation inoperative time - in WAP for the present is not enough this event of a content, with to client WAP everything is amusingly , that is. Besides recently WAP became supplementary accessible with it is interesting near the customer at the expense of introduction via operators of high-speed technologies of information transfer - GPRS plus EDGE, and also expansions of opportunities and functions of phones - sustain of the perspective prevailing WAP 2.0, executed on which pages on ooieoeiiaeo with to appearance do not differ roughly from qualitative WEB-pages.

With growth of opportunities WAP will undoubtedly grow his(its) rate and request as promotion platform, mutually banner networks and publicity ieiuaaeeia?ioo the conquering procession on WAP.

For example, already do(build ) counters of attendance of aai-sites by analogy to counters for websites which can win into relation not just a biological presence(decision ) of users, but also name (determine) models of phones of company of a site. accordingly owners of banner networks and counters can draw a societal - demographic portrait of the viewers precisely sufficient . Similar with WEB into the figure count too efficiency of advertising.

Why brands must pay awareness to marketing in a network, thus to compose its(her) widespread in the general(frequent ) strategy?

initial , the roads of a brand with clients is much added dense plus easier, than in netting . Second, the mobile Internet allows to spend special dialogue with the shopper one - ia-iaei. Thirdly, itinerant phones habitually are the most secure personal procedure which are always winning place near to the owner that allows "toward introduce" a brand inside consciousness of the customer .

If to list(convey ) all compensation of WAP-promotion in the form of the directory the next will rotate out:

   1.

      WAP - advertising allows to arrest an viewers new to the advertizer, added extensive: the level of penetration Internet in Russia makes 13 % but mobile communication(link ) in broad-scale use other than 80 % of the residents .

   2.

      Advertising on WAP-pages is more noticeable : even inside a design of the text association she borrows(occupies) 10-20 % of the television .

   3.

      Advertising inside WAP is completely interactive - following viewing marketing and the clique on a hanging the subscriber at once gets on a WAP-place where online can help with a brand into a type . Simultaneously with it we receive the information on region of the subscriber and his(its) replica of receiver so, we can fabricate his(its) common - demographic portrait within part.

   4.

      By virtue of curb of amount (amount) of the chairs , she is not subsequently persuasive, as in network and, consequently , CTR for advertising within WAP willpower be superior WEB than analogues.

   5.

      Audience WAP, by virtue of absence important eiioaioiiai fillings WAP, differs a elevated involvement into service.

   6.

      WAP tranquil remains "doll " for populace open to all novel and ready to trial . From this point of view the audience is a productive field for a conclusion new stamps, support of pictures and audionovelties, near acquaintance of consumers toward innovative technologies.

inside spite of the information that WAP-marketing only starts to enter into our life, the volume of this bazaar is not too undersized . Under forecasts, during 2006 only during the Western Europe intensification of bazaar WAP - advertising up to 12 billion dollars is expected.

on present into WAP exists 2 outsized (wap.1mbn.ru and banners.su) and a modest fine aaiia?iiaiaiiuo networks. Several months past the business " A1: the original alternative contented - source " has ready the pronouncement on acquire in the property and the additional promotion of a group wap.1mbn.ru. because has shown our epigrammatic research, the given way has massive potential plus we are going toward use it(him) on " the full spiral ".